Hong Kong Burger King
An interesting little side story.
I was very much impressed with the price of a large BK meal in Hong Kong airport. I bought a large Chicken Royal for HKD44. That's £3 to you English folk. Now a meal of that stature would cost the average Brit around £4.54. So I sat there thinking I bet others would love to be able to enjoy their burger King meals for less.. and then I realised, you all can!
The cheapest return flight I can find to Hong Kong is £769. At a saving of £1.54 for each meal, it therefore makes economic sense to fly to Hong Kong to purchase your large Chicken Royale meals when you are ordering more than 500 of them in one go. This does of course ignore the potential difficulty of exceeding your luggage limit on the return flight home, presuming you don't intend to eat all of the meals before you depart.
If you are interested even further, on a philosophical level the problem becomes more complex. I was in Hong Kong airport as a coincidental result of my travel route. I was in no way there for the purpose of buying a burger King meal. In this light I feel I could appreciate the saving I had made as a full £1.54. If you were to travel to Hong Kong specifically for a BK meal, then the effort required for this trip reduces the savings you have made, not just on an economic scale but spiritual also. Do you disagree? The same savings and satisfaction would not have resulted from a purposeful "BK run".
Still not convinced? I bought one meal and saved £1.54; the purchase of my meal was separate to the purpose of my trip. To save £1.54 per meal on a BK through the means of a BK run, I would need to buy an infinite amount of BK meals. Until this amount is bought, I am only saving a proportion of the £1.54 top limit. For example if I bought 500 meals, the breakeven point based on the Chicken Royale example, I am actually saving only a fraction of a penny per meal, and it is the total cost that is just less than if I had bulk bought from BK over the road from the cinema.
We all know, to buy an infinite amount of Burger Kings (with the exception of the appearance of Rick Waller) is impossible.
ps. One other thought, why don't they call it "Burger Kong" over there? That would be really funny.
posted by lexathon @ 5:50 pm
1 Comments:
I didn`t realise that your trip away was for the purpose of Burger King Economics. I would like to point out that your saving is in fact far greater than you appreciate. The Burger King you visited was at an airport. In my experience all fast food ooutlets increase their prices when at train stations, service stations, theme parks etc. Then take into account the premium introduced by the fact that you were in a capital city (always more expensive). I propose a fieldtrip to investigate (a) if a burger bought a short taxi ride away from the airport is significantly cheaper, and (b) if i can actually eat 500 chicken whoppers.........
PEZx
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